How Magic Pitch Works: From Contact Research to Replies in One Workflow

Neal Shulman

Founder & CEO

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How Magic Pitch Works: From Story to Replies in One Workflow

Magic Pitch is built as a single workflow that takes you from “we have a story to pitch” to “we’re getting real replies”—without juggling spreadsheets, research tools, cold email platforms, and manual reminders.

Below is a concise walkthrough of how that workflow actually works in practice.

1. Start With a Clear Story Angle

Every strong outreach campaign starts with a focused idea, not a massive list.

Your angle might be:

  • a founder story
  • a customer trend
  • a POV on an industry shift
  • a podcast guest angle
  • a topic tailored to specific newsletters

The key question: why should someone care about this right now?

Magic Pitch works best when each campaign is narrowed to:

  • one clear angle
  • one primary audience
  • one outreach goal

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