How to Pitch Associated Press: A Complete Guide
Want to get your company featured in Associated Press? Getting coverage from Associated Press can dramatically boost your credibility and reach. This guide shows you exactly how to craft pitches that Associated Press journalists actually want to read, including what they look for, how to find the right contacts, and common mistakes to avoid.
What Associated Press Covers
Before pitching Associated Press, understand their editorial focus. Associated Press typically covers newsworthy developments, industry trends, and stories with broad appeal. Study their recent articles to understand what resonates with their audience.
Finding the Right Associated Press Journalist
Associated Press has multiple reporters covering different beats. Research which journalist covers your industry or topic area. Read their recent articles and follow them on social media to understand their interests and style.
Crafting Your Associated Press Pitch
Your pitch to Associated Press should be concise, newsworthy, and relevant. Lead with why their readers would care, not why you want coverage. Include data, exclusives, or unique angles that differentiate your story.
Frequently Asked Questions
How do I contact journalists at Associated Press?
Find Associated Press journalists on Twitter/X, LinkedIn, or their author pages on the publication's website. Many journalists list their email or preferred contact method in their bios. Tools like PR Hero can help you find verified journalist contacts.
What's the best time to pitch Associated Press?
Avoid Monday mornings and Friday afternoons. Mid-week (Tuesday-Thursday) mornings tend to work best. Avoid pitching during major news events or holidays when editors are focused elsewhere.
How long should my pitch to Associated Press be?
Keep pitches under 200 words. Associated Press journalists receive hundreds of pitches daily—get to the point quickly. Lead with your hook, provide essential details, and include a clear call to action.
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