How to Pitch Axios: A Complete Guide
Want to get your company featured in Axios? Getting coverage from Axios can dramatically boost your credibility and reach. This guide shows you exactly how to craft pitches that Axios journalists actually want to read, including what they look for, how to find the right contacts, and common mistakes to avoid.
What Axios Covers
Before pitching Axios, understand their editorial focus. Axios typically covers newsworthy developments, industry trends, and stories with broad appeal. Study their recent articles to understand what resonates with their audience.
Finding the Right Axios Journalist
Axios has multiple reporters covering different beats. Research which journalist covers your industry or topic area. Read their recent articles and follow them on social media to understand their interests and style.
Crafting Your Axios Pitch
Your pitch to Axios should be concise, newsworthy, and relevant. Lead with why their readers would care, not why you want coverage. Include data, exclusives, or unique angles that differentiate your story.
Frequently Asked Questions
How do I contact journalists at Axios?
Find Axios journalists on Twitter/X, LinkedIn, or their author pages on the publication's website. Many journalists list their email or preferred contact method in their bios. Tools like PR Hero can help you find verified journalist contacts.
What's the best time to pitch Axios?
Avoid Monday mornings and Friday afternoons. Mid-week (Tuesday-Thursday) mornings tend to work best. Avoid pitching during major news events or holidays when editors are focused elsewhere.
How long should my pitch to Axios be?
Keep pitches under 200 words. Axios journalists receive hundreds of pitches daily—get to the point quickly. Lead with your hook, provide essential details, and include a clear call to action.
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