How to Pitch Protocol: A Complete Guide
Want to get your company featured in Protocol? Getting coverage from Protocol can dramatically boost your credibility and reach. This guide shows you exactly how to craft pitches that Protocol journalists actually want to read, including what they look for, how to find the right contacts, and common mistakes to avoid.
What Protocol Covers
Before pitching Protocol, understand their editorial focus. Protocol typically covers newsworthy developments, industry trends, and stories with broad appeal. Study their recent articles to understand what resonates with their audience.
Finding the Right Protocol Journalist
Protocol has multiple reporters covering different beats. Research which journalist covers your industry or topic area. Read their recent articles and follow them on social media to understand their interests and style.
Crafting Your Protocol Pitch
Your pitch to Protocol should be concise, newsworthy, and relevant. Lead with why their readers would care, not why you want coverage. Include data, exclusives, or unique angles that differentiate your story.
Frequently Asked Questions
How do I contact journalists at Protocol?
Find Protocol journalists on Twitter/X, LinkedIn, or their author pages on the publication's website. Many journalists list their email or preferred contact method in their bios. Tools like PR Hero can help you find verified journalist contacts.
What's the best time to pitch Protocol?
Avoid Monday mornings and Friday afternoons. Mid-week (Tuesday-Thursday) mornings tend to work best. Avoid pitching during major news events or holidays when editors are focused elsewhere.
How long should my pitch to Protocol be?
Keep pitches under 200 words. Protocol journalists receive hundreds of pitches daily—get to the point quickly. Lead with your hook, provide essential details, and include a clear call to action.
Ready to Level Up Your PR?
See how PR Hero can automate your media outreach and get you more coverage.
Book a Demo