How to Pitch The New York Times: A Complete Guide
Want to get your company featured in The New York Times? Getting coverage from The New York Times can dramatically boost your credibility and reach. This guide shows you exactly how to craft pitches that The New York Times journalists actually want to read, including what they look for, how to find the right contacts, and common mistakes to avoid.
What The New York Times Covers
Before pitching The New York Times, understand their editorial focus. The New York Times typically covers newsworthy developments, industry trends, and stories with broad appeal. Study their recent articles to understand what resonates with their audience.
Finding the Right The New York Times Journalist
The New York Times has multiple reporters covering different beats. Research which journalist covers your industry or topic area. Read their recent articles and follow them on social media to understand their interests and style.
Crafting Your The New York Times Pitch
Your pitch to The New York Times should be concise, newsworthy, and relevant. Lead with why their readers would care, not why you want coverage. Include data, exclusives, or unique angles that differentiate your story.
Frequently Asked Questions
How do I contact journalists at The New York Times?
Find The New York Times journalists on Twitter/X, LinkedIn, or their author pages on the publication's website. Many journalists list their email or preferred contact method in their bios. Tools like PR Hero can help you find verified journalist contacts.
What's the best time to pitch The New York Times?
Avoid Monday mornings and Friday afternoons. Mid-week (Tuesday-Thursday) mornings tend to work best. Avoid pitching during major news events or holidays when editors are focused elsewhere.
How long should my pitch to The New York Times be?
Keep pitches under 200 words. The New York Times journalists receive hundreds of pitches daily—get to the point quickly. Lead with your hook, provide essential details, and include a clear call to action.
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