New Feature Press Release Template (Free Download)
Need to announce a new feature? This free new feature press release template gives you a proven structure that journalists actually want to read. Download our template, customize it for your announcement, and start getting media coverage.
When to Use a New Feature Press Release
A new feature press release is appropriate when you have news that's genuinely newsworthy and timely. Consider whether journalists and their audiences would find your new feature interesting and relevant.
New Feature Press Release Structure
Every new feature press release should include: a compelling headline, dateline, lead paragraph with the 5 W's, supporting details, a relevant quote, boilerplate company info, and media contact details.
Frequently Asked Questions
How long should a new feature press release be?
Keep your new feature press release to 400-500 words. Journalists prefer concise releases that get to the point quickly. You can always provide additional details in follow-up communications.
Where should I distribute my new feature press release?
Beyond wire services, pitch directly to relevant journalists and industry publications. Tools like PR Hero can help you find and contact journalists who cover new feature stories in your industry.
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