Rebranding Press Release Template (Free Download)
Need to announce a rebranding? This free rebranding press release template gives you a proven structure that journalists actually want to read. Download our template, customize it for your announcement, and start getting media coverage.
When to Use a Rebranding Press Release
A rebranding press release is appropriate when you have news that's genuinely newsworthy and timely. Consider whether journalists and their audiences would find your rebranding interesting and relevant.
Rebranding Press Release Structure
Every rebranding press release should include: a compelling headline, dateline, lead paragraph with the 5 W's, supporting details, a relevant quote, boilerplate company info, and media contact details.
Frequently Asked Questions
How long should a rebranding press release be?
Keep your rebranding press release to 400-500 words. Journalists prefer concise releases that get to the point quickly. You can always provide additional details in follow-up communications.
Where should I distribute my rebranding press release?
Beyond wire services, pitch directly to relevant journalists and industry publications. Tools like PR Hero can help you find and contact journalists who cover rebranding stories in your industry.
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