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Thought Leadership
Branded Podcast Benchmarks 2025: What Brands Need to Know Before Launching a Show
The best branded podcasts earn attention by delivering what listeners actually want, not by sounding like extended ad copy.
PR Hero Team•
Thought Leadership
Establishing authority and expertise in your industry.
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Thought Leadership
Podcast Discovery Trends 2025: Why In-App Discovery Matters More Than Cross-Promo
Podcast discovery is shifting toward in-app behavior and away from old cross-promo habits, which changes how brands and guests should approach show growth.
PR Hero Team•
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Thought Leadership
Video Podcast Statistics 2026: Why PR Teams Should Stop Thinking Audio-Only
Most podcast consumers move between audio and video. That changes how PR teams prepare guests, pitches, clips, and follow-up assets.
PR Hero Team•
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Thought Leadership
YouTube vs Spotify for Podcasts: What the Latest Data Means for Guest Outreach
YouTube and Spotify behavior is more mixed than many marketers assume. The latest listener data changes how PR teams should think about podcast pitching.
PR Hero Team•
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Thought Leadership
Email Newsletters as Earned Media: What PR Teams Need to Know in 2026
Newsletter placement is not the same as guaranteed attention. New Pew data shows why selective pitching matters more than list size.
PR Hero Team•